Nope. I’m not going to waste a single watt of mental energy trying to come up with a clever way of starting this Starlux Airlines A350-900 business class review. Instead, I’m just going to tell you that it was the best international business class flight of my life.
Everything about it (from the check in process all the way to deplaning upon arrival) was very well choreographed. They made me feel like a rockstar.
My only criticism? Maybe the cabin crew was a bit too proactive. Their insistence on assisting me with everything even had me having second thoughts about using the lavatory.
I prefer to wipe all by myself, thank you very much.
JX801 Tokyo, Japan (NRT) – Taipei, Taiwan (TPE) Wednesday, May 1, 2024 Aircraft: A350-941 Registration: B-58502 Duration: 3 hours 24 minutes Seat: 7K (Business Class)
My full review of Starlux Airlines A350-900 business class from Tokyo (Narita) to Taipei
If you recall from my Starlux A321neo business class review in 2020, I had doubts about their longevity. It was a phenomenal experience – but launching just months before the Covid pandemic shut the world down was more than unfortunate timing.
I’m happy to report that they survived. Not only that, they have emerged with one of these best long-haul international business class products in the world. EVA Air (the other Taiwanese airline) has every reason to be worried IMHO.
Arrival at the Tokyo Narita Airport (Terminal 2)
Staying the night at the Tobu Hotel adjacent to NRT made the process of checking in for this flight very easy. Too easy, as a matter of fact. I tried to time my arrival to coincide with the opening of the Starlux ticketing counter, but I was premature by about one hour. Oof.
Starlux Airlines business class passengers get complementary access to the JAL Sakura Lounge at NRT. It’s a good lounge (with good food) so that’s where I spent a majority of my time waiting for this flight to Taipei.
The boarding process for JX801 to TPE
Despite the stormy weather in and around Tokyo on this particular day (and the fact that the aircraft arrived late from TPE), they actually managed to get us boarded right on time. I was not expecting that.
Those magnificent business class seats
Having flown Starlux Airlines once before, I already knew that I was in for a treat. This was my very first time on their Airbus A350-900 though, so it was still a very new-to-me a experience. Long story short, the seats (and the entire business class cabin) looks and feels very high-end. They didn’t skimp on anything.
The departure
The reality of the abysmal weather situation caught up to us during the taxi out to the runway. We ended up taking off 23 minutes behind schedule despite the on-time boarding process. Honestly though? Considering how rainy and windy (and foggy) it was, I’d say 23 minutes wasn’t all that bad.
I was also able to record a full video of this departure from NRT. I don’t normally do that when the weather is this bad, but all that rain makes it worth the watch:
In flight entertainment
One of the best parts of this entire experience was the in-flight entertainment system. If the huge 24 inch (4k) video screen isn’t enough to impress you, I can almost guarantee that the brilliantly designed user interface will. It’s as gorgeous as it is functional. The best part? It’s highly customizable.
I probably spent more time setting up the UI just the way I like it more than I did actually watching video content. Speaking of which, the catalog of content is pretty good. Nothing I’d call phenomenal, but certainly nothing to complain about either.
The food
Perhaps the only thing that was disappointing about the lunch service was the fact that no physical menus were provided. The flight attendants came down the aisle taking orders one by one.
There were two choices: Asian and Western. I didn’t fly all the way to Asia to eat the same kind of grub I can eat back at home, so I selected the Asian option and hoped for the best.
Seat comfort (and a demonstration of the “Zero G” function)
Of course it’s a fully lie flat seat featuring a sliding door to shut out the world. That’s not what makes it so great IMHO. The killer function is (by far) the “Zero G” position. It’s pretty much exactly what it sounds like.
Upon pressing the Zero G button, the seat transforms itself (and you) into a cradle-like position. The seat back is angled approximately 45°, the seat pan is lowered a bit, and the leg rest is elevated. It sounds convoluted AF having your legs at the same level as your head, I know, but it’s so comfortable.
The descent and arrival into Taipei
No lie. I could’ve gone another 26 hours in Zero G. But all good things must come to an end, and we began the descent into Taipei approximately 30 minutes behind schedule. I am definitely not complaining about that 30 extra minutes of pure pleasure though.
Pros and cons of the Starlux A350-900 business class experience
As I said at the top of this review, this was easily the best international business class flight of my life. It wasn’t quite as polished as my Qatar Airways A380 business class experience, but the seat – and its functionality – put it over the top. This would be amazing for long haul IMHO.
Pros
The colors, textures, and materials of the seat are very high class. It it looks and feels like a step above a normal business class seat.
The huge video screen is nothing short of outrageous. It feels like having a personal big screen TV inches in front of your face.
Food quality is excellent. Very fresh. Very tasty.
There was even calming music in the lavatories for the entire duration of the flight for crying out loud.
Two words: ZERO. G.
Cons
It probably would’ve been more relaxing if the cabin crew didn’t insist on checking on everyone every 20 minutes or so.
The video screens are incredibly glossy. Reflections galore.
When you’re sitting in a seat this good, every flight (even the 15 hour ones) will feel too short.
Great review, Scott. It always amazes me how the Asian carriers seem to get it right when it comes to luxury in the sky. I wonder if there’s just a certain sense of pride in giving people a great experience for their money and figuring out how provide that service in a cost-efficient way.
Conversely, some carriers would seem to relish the fact that by eliminating the second meal in first class on a transcontinental flight (a savings of perhaps $5.00/person), the airline saved thousands of dollars in the following quarter and made their investors happy.
Thanks man! My feelings exactly. Flying in Asia is a completely different experience than the rest of the world. It’s always a treat – even in economy!
Honestly, I don’t think I’ve ever seen a negative Starlux review haha. The most negative, or rather, least positive review of this airline that I’ve seen is Onemileatatime’s LAX-TPE flight, and even then he gave the flight 4.5 stars and said it was just about flawless (and a ps a matter of fact he gave his connecting flight, also on JX, 5 stars).
Anyway, what I’m saying is this airline seems consistently fantastic, and this flight looked no different. The seats are an evolved version of the Collins Aerospace Super Diamond seats and are definitely an improvement in space (I’ve heard the footwell is larger) and tech (that Zero G feature sounds really cool!). And speaking of the hard product, the cabin overall looks amazing and really elegant. The IFE looks seriously impressive, and the food looks like something I’d eat at a good restaurant on the ground.
Also, I have a bit of constructive criticism for your future reviews: IMO you should’ve written about the service from the crew a bit more, especially given Starlux’s reputation for excelling in this regard. In the first paragraph you mentioned how proactive the crew was but didn’t talk about it at any point later on during the flight, and I feel like doing so would’ve really driven the point home about this being your best Business Class flight ever. But hey this was still a great review of what looked to be an excellent flight.
Yup, at this moment I’m convinced that Starlux is the best airline in Asia. The attention to detail is something a lot of other airlines can (and should) learn from. As I said in the review, they treated me like a rockstar…and I quite liked that lol.
Anyway, thanks for the feedback! It’s something I’ll try to incorporate in future reviews. In regards to this flight, it seemed like they were always just a few steps away ready to assist in anything. If it looked like I was about to get up to use the lavatory, they would suddenly appear and open my suite door for me. If it looked like I was having trouble trying to figure out how to dim the window (which did happen), they appeared out of nowhere and did it for me.
I do have to say that it sometimes felt like they were trying too hard though. But I guess that’s better than not trying hard enough!
“I do have to say that it sometimes felt like they were trying too hard though.” Wait. Isn’t that what happened in the Qatar Airways lounge before your Qatar A380 business class flight? lol
Haha, yeah, it was eerily similar. This Starlux experience wasn’t quite as hoity-toity as that Qatar Airways A380 business class flight though. That was the only flight of my life where a flight attendant actually reached down and placed a napkin on my lap before eating – an awkward moment that I’ve been trying to forget (but can’t).
I’ve drooled over so many Starlux reviews (as a insane AvGeek) and all the ones I’ve watched/read say great things about the airline. IMHO, I think Starlux is easily one of the best airlines in the world, but I must say I like Cathay Pacific the most, even more than Starlux (#shotsfired lol). Also, both Cathay and Starlux have the A350, my favorite aircraft (by far), which is a reason why I like Cathay and Starlux.
I really enjoy reading your reviews, and I also like the humor and the hashtags hehe. I’m looking forward to some more great reviews (I expect Korean Air and EVA Air, the OTHER Taiwanese airline #moreshotsfired, according to your flight log).
Keep up the good work!
P.S. “Cathay” is actually another (rarely used) name for China.
I used to like Cathay Pacific the most too…until I tried Starlux. 🙂 They are truly on another level IMHO, and I’m so glad that they survived the pandemic.
I’m glad you’re enjoying the reviews! I have many more to come. As a matter fact, I’m putting the finishing touches on the EVA Air 787-9 business class review now…
JCC
Great review, Scott. It always amazes me how the Asian carriers seem to get it right when it comes to luxury in the sky. I wonder if there’s just a certain sense of pride in giving people a great experience for their money and figuring out how provide that service in a cost-efficient way.
Conversely, some carriers would seem to relish the fact that by eliminating the second meal in first class on a transcontinental flight (a savings of perhaps $5.00/person), the airline saved thousands of dollars in the following quarter and made their investors happy.
Looking forward to the next review!
Scott (SANspotter)
Thanks man! My feelings exactly. Flying in Asia is a completely different experience than the rest of the world. It’s always a treat – even in economy!
Peter
Honestly, I don’t think I’ve ever seen a negative Starlux review haha. The most negative, or rather, least positive review of this airline that I’ve seen is Onemileatatime’s LAX-TPE flight, and even then he gave the flight 4.5 stars and said it was just about flawless (and a ps a matter of fact he gave his connecting flight, also on JX, 5 stars).
Anyway, what I’m saying is this airline seems consistently fantastic, and this flight looked no different. The seats are an evolved version of the Collins Aerospace Super Diamond seats and are definitely an improvement in space (I’ve heard the footwell is larger) and tech (that Zero G feature sounds really cool!). And speaking of the hard product, the cabin overall looks amazing and really elegant. The IFE looks seriously impressive, and the food looks like something I’d eat at a good restaurant on the ground.
Also, I have a bit of constructive criticism for your future reviews: IMO you should’ve written about the service from the crew a bit more, especially given Starlux’s reputation for excelling in this regard. In the first paragraph you mentioned how proactive the crew was but didn’t talk about it at any point later on during the flight, and I feel like doing so would’ve really driven the point home about this being your best Business Class flight ever. But hey this was still a great review of what looked to be an excellent flight.
Scott (SANspotter)
Yup, at this moment I’m convinced that Starlux is the best airline in Asia. The attention to detail is something a lot of other airlines can (and should) learn from. As I said in the review, they treated me like a rockstar…and I quite liked that lol.
Anyway, thanks for the feedback! It’s something I’ll try to incorporate in future reviews. In regards to this flight, it seemed like they were always just a few steps away ready to assist in anything. If it looked like I was about to get up to use the lavatory, they would suddenly appear and open my suite door for me. If it looked like I was having trouble trying to figure out how to dim the window (which did happen), they appeared out of nowhere and did it for me.
I do have to say that it sometimes felt like they were trying too hard though. But I guess that’s better than not trying hard enough!
Peter
You’re welcome, and thanks for the info about the service!
Michael
“I do have to say that it sometimes felt like they were trying too hard though.” Wait. Isn’t that what happened in the Qatar Airways lounge before your Qatar A380 business class flight? lol
Scott (SANspotter)
Haha, yeah, it was eerily similar. This Starlux experience wasn’t quite as hoity-toity as that Qatar Airways A380 business class flight though. That was the only flight of my life where a flight attendant actually reached down and placed a napkin on my lap before eating – an awkward moment that I’ve been trying to forget (but can’t).
Michael
I’ve drooled over so many Starlux reviews (as a insane AvGeek) and all the ones I’ve watched/read say great things about the airline. IMHO, I think Starlux is easily one of the best airlines in the world, but I must say I like Cathay Pacific the most, even more than Starlux (#shotsfired lol). Also, both Cathay and Starlux have the A350, my favorite aircraft (by far), which is a reason why I like Cathay and Starlux.
I really enjoy reading your reviews, and I also like the humor and the hashtags hehe. I’m looking forward to some more great reviews (I expect Korean Air and EVA Air, the OTHER Taiwanese airline #moreshotsfired, according to your flight log).
Keep up the good work!
P.S. “Cathay” is actually another (rarely used) name for China.
Scott (SANspotter)
I used to like Cathay Pacific the most too…until I tried Starlux. 🙂 They are truly on another level IMHO, and I’m so glad that they survived the pandemic.
I’m glad you’re enjoying the reviews! I have many more to come. As a matter fact, I’m putting the finishing touches on the EVA Air 787-9 business class review now…
Michael
Ooohh yeah, I’m looking forward to it!
Michael
A completely random fact: China Airlines is actually based in Taipei, not mainland China like people assume because of the name.